Research Proposal Essays - Economy, Business, Marketing, Sales

Research Proposal Essays - Economy, Business, Marketing, Sales Research Proposal REDUCING THE TIME AND EXPENSE CREATING PROPOSALS PRESENTED TO: Jill Marhefka Professor of Business Research, BSAD 400 . Tracy E. Baker October 11th, 1999 TABLE OF CONTENTS EXECUTIVE SUMMARY 1 BACK GROUND INFORMATION 2 PROBLEM AND OBJECTIVES 3 RESEARCH METHODOLOGY 4 ESTIMATES OF COST AND SCHEDULE 6 QUALIFICATION OF REASEACHER 8 APPENDIX 9 EXECUTIVE SUMMARY AUTOMATING TO MEET THE NEEDS OF XYZ CONSTRUCTION COMPANY Proposals are extremely important tools in construction, sales and marketing efforts but they also pose some serious challenges. These are some of the specific problems our company is facing: Inefficient delivery of information where and when its needed Lack of tools to help construction sales people to work productively Difficulty in completing and delivering quality proposals quickly Construction sales people are experiencing too much desk time and not enough face time as they wrestle with the challenge of preparing proactive proposals Inconsistent looking proposals that contain conflicting and sometimes incorrect information The main goal of this project is to research a specific need expressed by members of the Proposal Development Group and Sales Department, that is the need for an industry specific Proposal Software Program. As outlined in the proposal, this is to be accomplished through significant interaction between the researchers, Information Management department and experts in the Proposal Development Group and Sales Department. This type of cooperative agreement is seen as fundamental to the success of all projects. BACKGROUND INFORMATION THE POSITIVE IMPACT OF A PROPOSAL WRITER PROGRAM ON XYZ COMPANY XYZ Company has generated 1,000 proposals (of which 30 percent are less complex; 70 percent more complex) during FY 1999. Members of the XYZs Proposal Group have spent approximately 46,000 hours in proposal writing! This however, does not include revisions made due to addendums to R.F.P.s. Below is a summary of cost incurred by the XYZ Company through FY 1999. It should be noted that XYZ Company has generated hard copies of every proposal written for not only the clientele but also our Sales Executives, in order to keep them abreast of changes. This was to ensure that the Sales Executive could respond to all questions as concisely and efficiently as possible. Proposals Written Proposal Addendums Time to write one proposal 16 hoursless complex 60 hourscomplex Approximately 1 hour less complex 12 hours complex Overhead charge rate for a proposal writer's time $45.00/hr $45.00/hr Number of proposals / addendums written each year 300 less complex 700 complex 200 Per 1000 proposals Approximate total costs $2,160,000.00+ $391,500.00 PROBLEM AND OBJECTIVES THE POSITIVE IMPACT OF A PROPOSAL WRITER PROGRAM ON XYZ COMPANY Problem Statement The proposal processes in the construction industry is intensive. Many tasks are highly repetitive, and may require significant F.T.E. (full time equivalent) man-hours to produce. Many jobs require numerous revisions when posed with addendums to the RFP by owners who are uncertain of their wants and needs. The Management Problem Is As Stated Below: Can we develop a software package that will meet the guidelines of the Proposal Development group and the Sales department? Objectives: (1.0) To ensure the potential system will function with the data structures used within our system. (2.0) To develop a software program which will formulate faster responses to R.F.P.s. (3.0) To create a well-designed system which is easy to learn. (4.0) To determine if a pricing engine is needed within the data structure. (5.0) To asses the need for a sales and marketing database. (6.0) To evaluate the need to develop a clientele database. (7.0) To investigate the potential of reduction of overall paper usage. RESEARCH METHODOLOGY THE POSITIVE IMPACT OF A PROPOSAL WRITER PROGRAM ON XYZ COMPANY Research Design The Information Gathered will be representative of the Information Management group, the Proposal Development group, and the Sales Executives. The Information management group will be surveyed independently from the Proposal Development group and the Sales Executives, however, there will be a set of questions on each of the two surveys that are identical. This will be detailed in the Proposed Data Collection section. All information Gathered will be utilized in the evaluation of the potential for the development and or feasibility of development concerning the afore mentioned proposal software. Proposed Data Collection Procedures To ensure the potential system will function with the data structures used within our system, and to create a well-designed system, which is easy to learn, Information management will be surveyed independently of the Proposal Development group and the Sales Executives. To determine if a pricing engine is needed

Metallic Character - Chemistry Glossary Definition

Metallic Character - Chemistry Glossary Definition Metallic Character Definition Metallic character describes the set of chemical properties that are associated with the elements classified as metals in the periodic table. Metallic character depends on the ability of an element to lose its outer valence electrons. Examples of properties related to metallic character include thermal and electrical conductivity, metallic luster, hardness, ductility, and malleability. The most metallic element is francium, followed by cesium. In general, metallic character increases as you move toward the lower right side of the periodic table. Also Known As: metallicity, metal character Metallic Character Versus Metallicity In chemistry, the terms metallic character and metallicity may be used interchangeably to refer to the metallic nature of a sample. In astronomy, metallicity refers to the abundance of elements heavier than hydrogen or helium, regardless of whether or not these elements are actually metals.

Bioengineering in Food Research Paper Example | Topics and Well Written Essays - 1000 words

Bioengineering in Food - Research Paper Example 262). Hybridization, on the other hand, refers to the process of cross-breeding genetically dissimilar crops, both within and between species (Aheto, 2008, p. 77). Genetic engineering and hybridization differ in origin: genes from genetic engineering originate from any living organism, virus, or even chemical synthesis while genes from hybridization may originate from genetically different plant genera and families. Genetic engineering enabled food and crop scientists to manipulate the DNA of plants at molecular level. It has allowed possible transfer of DNA between two distantly species, unlike the traditional hybridization. Organisms that have been transformed using genetic engineering are often called transgenic organism, genetically engineered organism, or genetically modified organism (Wieczorek, 2003, p. 1); hybrid is the term used for organisms that underwent hybridization. The major differences of genetic engineering and hybridization in agriculture are noticeable in terms of results and economic impact. No matter how good the breeder is in choosing the best parents to cross or hybrid, the result is still unpredictable in the genetic levels. DNA of parent crops recombines randomly and may exhibit desirable traits such as pest resistance but the hybrid may also exhibit undesirable traits such as poor quality and lower yield. Because of the possibility to produce a crop which has undesirable characteristics and the great deal of effort required to separate undesirable from desirable traits, hybridization or traditional breeding is time-consuming, labor-intensive, and is not economically practical. Meanwhile, genetic engineering is economically practical as it allows segmentation of specific characteristics of DNA to be selected and removed unwanted traits, making the desired gene controlled, precise, and of high quality (Wieczorek, 2003, p. 1). Advantages of Bioengineering Wieczorek (2003) identified a few examples of benefits or advantages of bioengineer ing to the agriculture, among of which are: increased crop productivity, enhanced crop protection, improvements in food processing, improved nutritional value, better flavor, and fresher produce (p. 2-3). Genetically engineered crops increased crop productivity because it introduced qualities such as disease resistance and increased drought tolerance to the crops (Wieczorek, 2003, p. 2). Examples of which are the cases in University of Hawaii and Cornell University that developed two varieties of papaya resistant to papaya ringspot virus. The used of genetic engineering in agriculture has also increased crop productivity by developing drought-resistant plants that are capable of using water efficiently. Genetic engineering also enhanced crop protection and can make cost-effective solutions to pests’ problems (Wieczorek, 2003, p. 2). The research from the soil bacterium Bacillus thuringiensis has made protein in the crops such as corn, cotton, and potato into a protein that ki lls certain insects when they feed on the plants. This technological breakthrough is also the protein used in natural insecticides. The similar case applies to Bt engineered into a corn crop, making pest control more cheaply, more effective, and less expensive, but Bt crops are considered inacceptable because the entire

Qustions Essay Example | Topics and Well Written Essays - 750 words

Qustions - Essay Example Franchising can also generate high financial returns for relatively little risk since little money is put into each location. Franchise business model leads to lesser control over managers since the franchisees cannot be controlled as employees. Franchisees are independent businesses with different goals from the owner that may eventually lead into legal troubles. It is also not easy to get franchisees compared to hired store managers to work together and the franchisees obtain incentives to profit from each other’s efforts to generate business. There are also innovation challenges associated with franchising since when an individual comes up with an idea, there must be a negotiation with other franchisees to accept the innovation. Porter’s Five Forces technique is a very significant tool, which attempts to point out at some of the significant strength in every business situation. These forces help in identifying some of the competitive intensity as well as overall industry profitability. The Porter’s tool highlights competition from both external and internal sources. The strengths identified by the Porter’s tool may help a business to understand her strength in the competitive position as well as the strength of a place or step that the business wants to make. It is therefore clear that by identifying strength position, business can take fair advantage, eliminate wrong situations and eventually creating sustainable advantage. Supplier power is one of the important forces, which help business to determine ease of driving up prices by the suppliers. Business may counterbalance this force by standardizing specifications in parts for it to change among suppliers easily. Business may decide to add more vendors or even change technology to eliminate coming together of strong suppliers. By standardizing specifications, adding more vendors, and

The Walt Disney company

The Walt Disney company Questions: Did Disney still have a coherent strategy for its business mix? No. Its mix of creative production, business expansion and marketing was hampered by financial restraints and increased competition between divisions. Did Eisners 20% growth target still make sense, particularly when Disney faced ever-increasing competition across all its businesses? No. The expansion of the market previously cornered by Disney had become a threat. The market share was stratified. With the creative teams facing difficult management guidelines it was challenging to create new innovative products. Further, Disney would reduce marketing ventures to cut costs. Disneys expansion into other ventures, such as television and non-animated based film distribution and production, were high-risk, high-reward ventures. While some of these high-risks were successful they further deviated from the core ideals and products of Disney. They also did not offer the type of cross-promotion and marketing opportunities previously provided through the standard Disney brand. Can Disney be run [successfully] by single person? No. Eisner attempted to be both a leader and a manager. Disney required a manager who could balance and shape the different divisions while encouraging Eisners vision of a holistic organization. Does Eisner need to change his approach to running his entertainment empire? No. Eisners primary strategy involved synergy, both vertically and horizontally. Eisners idea of synergy includes cross-marketing and branding. This is successful amongst the core of Disney activities and products, such as theme parks, licensed characters, and branded items (such as toys). The vertical component of the core brand involved the distribution and production aspect of Disney an ability to leverage costs. This was a successful strategy. However the expansion of Disney into other entertainment venues proved challenging. There were limited opportunities to cross-market television production with other parts of the company (Disney movies on TV). There was not an opportunity to brand a live action films via the integrated, synergistic marketing systems at the core of the company. For every ESPN spawning a restaurant there was a ABC television show with no ability to expand revenue beyond its initial value. Introduction In 1923 Walter Elias Disney moved to Hollywood, California where he founded the Disney Brothers Studio (Disney) with his brother Roy. The company suffered a rocky start; however the creation of Mickey Mouse in 1928 and the introduction of synchronized sound provided Walt the momentum he needed to get the company moving forward. The success of utilizing synchronized sound taught the Disney brothers how technology would be a key factor in growth. The ground-breaking full-length feature film Snow White and the Seven Dwarfs began Disneys foray into the licensing of its products. Brand management became a fundamental ideal at Disney. As the company released more successful films it realized the value of a holistic marketing approach. Disney diversified its holdings creating a conglomerate including Walt Disney Music Company and Buena Vista Distribution. Disneys goal was to management their ventures from beginning to end. Cross-marketing and branding continued to be fundamental concepts in Disneys endeavors, including its investment in theme parks and television programming. Over the next decades all new divisions were a part of Disneys large scale marketing machine. Each division fed each products and creative outlets. However as creativity dwindled due to financial pressure the company suffered Disney required products to maintain its market share. When Michael Eisner took the helm at Chief Executive Officer (CEO) of Disney in 1984 he sought to again instill Walt Disneys original concept into the company. He announced a goal of growing Disney shareholder equity (net worth) 20% per year. Eisner believed in â€Å"managing creativity,† or encouraging development divisions to work collaboratively with business divisions. Eisner understood Walts initial management concept of balancing the corporate ideals of â€Å"quality, entrepreneurship, and teamwork.† Eisner pushed the Disney to heavily reinvest in its original products, such as television production and films. With Disney solidifying its market share it was free to undertake new ventures in live action films, high tech animation production, and new theme parks. Eisner utilized these new ventures in the same manner Walt built his company cross-marketing and brand management. But as Eisner expanded the company to meet his annual net worth rate of growth Disney undertook a number of high-risk/high-reward ventures. As the conglomerate grew Eisners micro-management style was unable to produce the success it once had attained. Further discussion of marketing. Growth/How Disney grew (theme parks, etc) How Disney changed acquisition of other organizations/firms Nature of the Problem Suffered a major slump starting in 1994 until the turn of the century. 1994-2000, lost several high-level executives Eisner took on sole leadership of the organization Synergy did not account for the â€Å"culture† of new acquisitions   Ã‚  Ã‚  Ã‚  When merging firms/media ie Touchstone Television from NY to LA (p12). Seen as â€Å"traditional† Alternatives of the Firm Overall idea for all alternatives is that 20% growth is unreasonable. Growth rate should be development on a medium term scale 5 years at a time. Status Quo Disney continues with Eisner at the helm and no President to work in finance, mediation, and labor relations. Continues current strategy of controlling costs and placing a financial check on division managers. One Company Two Major Divisions Separate Entertainment Divisions into Adult (ABC Television, Touchstone, Hyperion Books) and Childrens (Buena Vista television, distribution, publishing and theme parks) New Leadership Use Eisner to continue synergy through the hiring of an experience President/COO. Fire Eisner and establish a new management that is experienced in large conglomerates and cross-marketing Return to Basics creativity, animation, stories w/good morals The green movement Religion/wars/differences Take more international theme and Marketing Concepts Brand Management Cross-Promotion/Marketing Holistic Management of Product Recommendations Combination of New Leadership and One Company/Two Divisions. Bring in President/COO to work with divisions. Release creative divisions from strong-armed financial management to increase opportunity for cross-promotion. Separate company into two primary factions to preserve the Disney name one related to family entertainment.

Rahming Giovanni

Rahming 1 Giovanni Rahming Ms. Joan Norman English 119 29th March, 2010 Causes of Childhood Obesity At some point in life, every parent has told their child to eat their vegetables. Most children ignore this request, however they should oblige. Obesity among children is becoming more and more common in today’s society and many people are wondering why. In 2006, then Minister of Health Dr. Marcus Bethel stated in the House of Assembly that 65% of adult Bahamians are overweight and 23% of children and teenagers between the ages of 11 and 20 are overweight.He stated that this was a 10% increase over the previous year in terms of children and teenagers. The percentage of adults who were overweight only went up by 5%. These figures were calculated in the year 2006. It is now 2010 and those figures have probably doubled. This major increase in childhood obesity was brought about by a multitude of causes. Some of these are lack of exercise, poor diet and genetic predispositions. Befo re one can examine the causes of obesity, one must understand what obesity is.The Centre For Disease Control describes obesity as a medical condition which involves the accumulation of excess body fat to the point where it is a risk to the general health of the person. Being obese should not be confused with being overweight. If a person is overweight it Rahming 2 simply means that the person has gained more weight than is necessary. It is not a direct threat to the general health of the person but it should still be taken seriously. Before a person can become obese he/she must first be overweight.It is the first step on the way to becoming obese and a step that many children in the Bahamas have already passed. Lack of exercise is one of the main reasons for obesity in children and teenagers. It is recommended that one should engage in at least thirty minutes of vigorous exercise per day. Unfortunately, this is not the case concerning most children in The Bahamas. In a recent broadc ast news program, Minister of Health Dr. Hubert Minnis stated that children and teenagers are beginning to surpass adults in terms of the obesity level in the country.Parents are directly responsible for this because they don’t encourage their children to exercise. If you drive around New Providence during the evening hours and look on the sidewalks, you will see people jogging or walking. Most of these people are elderly or middle aged adults who are only walking because they received some threatening news from their doctor. Children are hardly seen jogging, walking or outside on the whole. Technology has come so far that people don’t have to go outside hardly at all these days. Regardless of this fact, parents need to step up and get their children to exercise.In an article in the Nassau Guardian, a few tips were given on how to encourage children to be more active and it was suggested that the parent’s participation would be the best way. It stated, â€Å"Tu rn off the television, shut down the computer and drag the kids outside if you have too. † Challenging them to a game usually works well. When parents go walking or jogging in the evening they should encourage their children to come with them. This way the whole family can get exercise and stay healthy. It has been proven that habits developed at a young age will carry Rahming 3 n into adulthood. If children get used to exercising everyday they will continue this habit into their adult years. Thus this problem of childhood obesity can be partially solved if parents would just exercise with their children. Working out is not the only way to combat this problem of childhood obesity, a healthy diet is essential as well. It is perhaps more important than exercise and is something that most children do not have. A healthy diet consists of the correct amount of carbohydrates, protein and fats. These nutrients are needed to maintain a healthy lifestyle.Most children get these nutrien ts; the problem is they take in too much of one type and not enough of another. For example they consume very large amounts of protein but not enough carbohydrates. This extra protein is then changed into fat and stored resulting in excess weight. Another nutrient that children consume too much of is fats. Believe it or not fats are needed but only in small amounts. The large amounts of candy and sugars that kids eat cause them to gain weight at an alarming rate. Adding to this, fast food makes up the majority of the diet of most of the children in The Bahamas.They get no nutritional value and simply gain weight. If children consume more vitamins from vegetables in their diet, they will be a lot healthier and less obese. The complaint with most children is that vegetables taste horrible, which some do. The way to get around this is to make the children eat their vegetables without them knowing they are eating healthy. They can be hidden in soups, casseroles or even sandwiches as lon g as the dish looks as if it has no vegetables in it. A lot of parents wonder why their obese children act depressed or withdraw themselves from other children their age.The answer is their obesity is affecting their emotions and behavior. Research has proven that children whom are obese tend to be more depressed and antisocial than Rahming 4 children who are at a normal weight level. This just adds to the stress and challenges obese children have to face on a daily basis and it is also one of the reasons why losing weight is so difficult for them. If they feel depressed all the time then they won’t have any energy to exercise. These emotional problems seem to prove the statement of Nutritional Consultant Charlotte Skiles to be true.She said: â€Å"The food that we eat affects the structure of the body and thus it affects the function of the body. These functions don’t have be just physical but psychological as well. Psychological effects of obesity can include depres sion, withdrawal, lack of energy, loss of enthusiasm, anger and anti-social behavior. † People tend to blame obesity on a lot of things; the reason they often fail to mention is genetics. Many people don’t know or understand that some children are just designed to be obese because it was passed along in their jeans.The Center for Disease Control reports that scientists have linked one hundred and twenty seven jeans in the human DNA system to obesity. These jeans cause some children to gain weight without excessive eating or lack of exercise. Also some children are born obese and continue to gain weight as they become adults. Children who are obese because of genetic causes find it most difficult to lose weight. The best way they can do this is try to slow down the amount of weight they gain by eating a well balanced diet and exercising.In the Bahamas, childhood obesity is not the most talked about disease but it is evident that it is on the rise. Children are becoming l ess active, fewer kids are seen playing outside and slowly the youth of the country are becoming bigger and bigger. Because of the lack of parental Rahming 5 encouragement, children eat what they please and do not get the essential vitamins and minerals they need. Instead all they get is sugar and thus fat. Then they don’t exercise which is the major reason why obesity is on the rise in the country.Even those with genetic predispositions can eat healthy and exercise to try and control their weight. However the majority of Bahamian children whom are obese do not have genetic predispositions. All they need to do is eat right and exercise to put a real dent in the obesity level in the country. The youth of a country is its future and an obese nation does not bode well for any country.Works Cited â€Å"Childhood Obesity Caused By Lack of Exercise. † Medical News Today 2004. 16 Mar. 2010 â€Å"Getting Your Kids To Exercise† Nassau Guardian 5 May. 2005 16 Mar. 010 Int erview with Dr. Hubert Minnis. Bahamas Tonight. ZNS Network. 28. Feb. 2010 Kopland, Jeffery. , Koraak, Vivicka. , Liverman, Catharyn. , eds. Preventing Childhood Obesity, Health In The Balance. Washington D. C. , 2005 Obesity and Genomics 2005. Center For Disease Control 23 Mar. 2010 Skiles, Charlotte. Effects Of Poor Diet In Children 2009. 16 Mar. 2010 Thompson, Lindsay. Minister of Health Encourages Fight Against Obesity. 2008 26. Mar. 2010 Thompson, Zandra. Obesity As A Risk Factor For Disease. 2006 26. Mar. 2010

The Beauty Of Mona Lisa - 1477 Words

The painting of the Mona Lisa is an iconic painting from the Renaissance era and fascinates many when staring at her emotionless face; she does not seem happy nor sad. The Mona Lisa is over 515 years old! It is so memorable and unlike any other painting created in the fifteenth century because the women in the painting is so conscious and makes it seem like she is alive in the painting. Mona Lisas eyes are the center of attention in the painting and when looking at a the painting at a different angle the smile seems to change causing an illusion. Also in the 1950’s Nat King Cole wrote a top selling record called the Mona Lisa. Nats song about the Mona Lisa was so popular that it sold over a million copies in just one year and it also†¦show more content†¦By the year 1945, Nat Cole was already the most famous jazz singer and was also a idol for many people. â€Å"Cole s abrupt shift away from jazz is not hard to understand. The post-war American popular music scene wa s dominated by stand-up singers. Most of the big bands of the thirties and forties had folded, and instrumental jazz, which achieved a certain amount of general popularity during the swing era, lost much of its commercial appeal with the rise of bebop†(Teachout). This allowed Cole to quit playing jazz music and continue to play piano to the public; he became a full-time entertainer/singer from 1951 until his death. In the first part of the song The Mona Lisa lines 1-4 mentions that Leonardo da Vinci named her The Mona Lisa and she has a mystic smile on her face. He says that she is lonely, and this is because she is the only one in the painting. Then Nat says: What is she smiling about? The second part of the song lines 5-8 is asking if she is smiling over a lover or over a broken heart, and it has always been a mystery of why The Mona Lisa is smiling. The painting became famous later on and the women in the painting would have became famous but she passed away before Leonardo s painting became such a famous masterpiece. The third part of the song lines 9-14 Nat asks if the painting is real because the women looks very lifelike or is she just a perfect work of art. It also repeats lines 5-8 signifying that the mystery aboutShow MoreRelatedThe Beauty Of Mona Lisa953 Words   |  4 PagesThe Mona Lisa was one of the famous painting in the world, personally I believe it still is. This artwork was created by Leonardo Da Vinci, who was an Italian artist. He not only dedicate art in his life but also science, music, mathematics, engineering, literature, and many other areas. However, today this essay will only focus on the portrait he painted, Mona Lisa. Mona Lisa have many secrets, the date of this artwork is one of them. 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Both paintings focus on the human form and exhibit many variations of styles from lines, shading, color and possible meanings behind the work. The first piece of artwork that will be looked is from the Renaissance Era. Da Vinci’s â€Å"Mona Lisa†(c. 1519) a painting that is known around the world, which has