The Walt Disney company

The Walt Disney company Questions: Did Disney still have a coherent strategy for its business mix? No. Its mix of creative production, business expansion and marketing was hampered by financial restraints and increased competition between divisions. Did Eisners 20% growth target still make sense, particularly when Disney faced ever-increasing competition across all its businesses? No. The expansion of the market previously cornered by Disney had become a threat. The market share was stratified. With the creative teams facing difficult management guidelines it was challenging to create new innovative products. Further, Disney would reduce marketing ventures to cut costs. Disneys expansion into other ventures, such as television and non-animated based film distribution and production, were high-risk, high-reward ventures. While some of these high-risks were successful they further deviated from the core ideals and products of Disney. They also did not offer the type of cross-promotion and marketing opportunities previously provided through the standard Disney brand. Can Disney be run [successfully] by single person? No. Eisner attempted to be both a leader and a manager. Disney required a manager who could balance and shape the different divisions while encouraging Eisners vision of a holistic organization. Does Eisner need to change his approach to running his entertainment empire? No. Eisners primary strategy involved synergy, both vertically and horizontally. Eisners idea of synergy includes cross-marketing and branding. This is successful amongst the core of Disney activities and products, such as theme parks, licensed characters, and branded items (such as toys). The vertical component of the core brand involved the distribution and production aspect of Disney an ability to leverage costs. This was a successful strategy. However the expansion of Disney into other entertainment venues proved challenging. There were limited opportunities to cross-market television production with other parts of the company (Disney movies on TV). There was not an opportunity to brand a live action films via the integrated, synergistic marketing systems at the core of the company. For every ESPN spawning a restaurant there was a ABC television show with no ability to expand revenue beyond its initial value. Introduction In 1923 Walter Elias Disney moved to Hollywood, California where he founded the Disney Brothers Studio (Disney) with his brother Roy. The company suffered a rocky start; however the creation of Mickey Mouse in 1928 and the introduction of synchronized sound provided Walt the momentum he needed to get the company moving forward. The success of utilizing synchronized sound taught the Disney brothers how technology would be a key factor in growth. The ground-breaking full-length feature film Snow White and the Seven Dwarfs began Disneys foray into the licensing of its products. Brand management became a fundamental ideal at Disney. As the company released more successful films it realized the value of a holistic marketing approach. Disney diversified its holdings creating a conglomerate including Walt Disney Music Company and Buena Vista Distribution. Disneys goal was to management their ventures from beginning to end. Cross-marketing and branding continued to be fundamental concepts in Disneys endeavors, including its investment in theme parks and television programming. Over the next decades all new divisions were a part of Disneys large scale marketing machine. Each division fed each products and creative outlets. However as creativity dwindled due to financial pressure the company suffered Disney required products to maintain its market share. When Michael Eisner took the helm at Chief Executive Officer (CEO) of Disney in 1984 he sought to again instill Walt Disneys original concept into the company. He announced a goal of growing Disney shareholder equity (net worth) 20% per year. Eisner believed in â€Å"managing creativity,† or encouraging development divisions to work collaboratively with business divisions. Eisner understood Walts initial management concept of balancing the corporate ideals of â€Å"quality, entrepreneurship, and teamwork.† Eisner pushed the Disney to heavily reinvest in its original products, such as television production and films. With Disney solidifying its market share it was free to undertake new ventures in live action films, high tech animation production, and new theme parks. Eisner utilized these new ventures in the same manner Walt built his company cross-marketing and brand management. But as Eisner expanded the company to meet his annual net worth rate of growth Disney undertook a number of high-risk/high-reward ventures. As the conglomerate grew Eisners micro-management style was unable to produce the success it once had attained. Further discussion of marketing. Growth/How Disney grew (theme parks, etc) How Disney changed acquisition of other organizations/firms Nature of the Problem Suffered a major slump starting in 1994 until the turn of the century. 1994-2000, lost several high-level executives Eisner took on sole leadership of the organization Synergy did not account for the â€Å"culture† of new acquisitions   Ã‚  Ã‚  Ã‚  When merging firms/media ie Touchstone Television from NY to LA (p12). Seen as â€Å"traditional† Alternatives of the Firm Overall idea for all alternatives is that 20% growth is unreasonable. Growth rate should be development on a medium term scale 5 years at a time. Status Quo Disney continues with Eisner at the helm and no President to work in finance, mediation, and labor relations. Continues current strategy of controlling costs and placing a financial check on division managers. One Company Two Major Divisions Separate Entertainment Divisions into Adult (ABC Television, Touchstone, Hyperion Books) and Childrens (Buena Vista television, distribution, publishing and theme parks) New Leadership Use Eisner to continue synergy through the hiring of an experience President/COO. Fire Eisner and establish a new management that is experienced in large conglomerates and cross-marketing Return to Basics creativity, animation, stories w/good morals The green movement Religion/wars/differences Take more international theme and Marketing Concepts Brand Management Cross-Promotion/Marketing Holistic Management of Product Recommendations Combination of New Leadership and One Company/Two Divisions. Bring in President/COO to work with divisions. Release creative divisions from strong-armed financial management to increase opportunity for cross-promotion. Separate company into two primary factions to preserve the Disney name one related to family entertainment.

Rahming Giovanni

Rahming 1 Giovanni Rahming Ms. Joan Norman English 119 29th March, 2010 Causes of Childhood Obesity At some point in life, every parent has told their child to eat their vegetables. Most children ignore this request, however they should oblige. Obesity among children is becoming more and more common in today’s society and many people are wondering why. In 2006, then Minister of Health Dr. Marcus Bethel stated in the House of Assembly that 65% of adult Bahamians are overweight and 23% of children and teenagers between the ages of 11 and 20 are overweight.He stated that this was a 10% increase over the previous year in terms of children and teenagers. The percentage of adults who were overweight only went up by 5%. These figures were calculated in the year 2006. It is now 2010 and those figures have probably doubled. This major increase in childhood obesity was brought about by a multitude of causes. Some of these are lack of exercise, poor diet and genetic predispositions. Befo re one can examine the causes of obesity, one must understand what obesity is.The Centre For Disease Control describes obesity as a medical condition which involves the accumulation of excess body fat to the point where it is a risk to the general health of the person. Being obese should not be confused with being overweight. If a person is overweight it Rahming 2 simply means that the person has gained more weight than is necessary. It is not a direct threat to the general health of the person but it should still be taken seriously. Before a person can become obese he/she must first be overweight.It is the first step on the way to becoming obese and a step that many children in the Bahamas have already passed. Lack of exercise is one of the main reasons for obesity in children and teenagers. It is recommended that one should engage in at least thirty minutes of vigorous exercise per day. Unfortunately, this is not the case concerning most children in The Bahamas. In a recent broadc ast news program, Minister of Health Dr. Hubert Minnis stated that children and teenagers are beginning to surpass adults in terms of the obesity level in the country.Parents are directly responsible for this because they don’t encourage their children to exercise. If you drive around New Providence during the evening hours and look on the sidewalks, you will see people jogging or walking. Most of these people are elderly or middle aged adults who are only walking because they received some threatening news from their doctor. Children are hardly seen jogging, walking or outside on the whole. Technology has come so far that people don’t have to go outside hardly at all these days. Regardless of this fact, parents need to step up and get their children to exercise.In an article in the Nassau Guardian, a few tips were given on how to encourage children to be more active and it was suggested that the parent’s participation would be the best way. It stated, â€Å"Tu rn off the television, shut down the computer and drag the kids outside if you have too. † Challenging them to a game usually works well. When parents go walking or jogging in the evening they should encourage their children to come with them. This way the whole family can get exercise and stay healthy. It has been proven that habits developed at a young age will carry Rahming 3 n into adulthood. If children get used to exercising everyday they will continue this habit into their adult years. Thus this problem of childhood obesity can be partially solved if parents would just exercise with their children. Working out is not the only way to combat this problem of childhood obesity, a healthy diet is essential as well. It is perhaps more important than exercise and is something that most children do not have. A healthy diet consists of the correct amount of carbohydrates, protein and fats. These nutrients are needed to maintain a healthy lifestyle.Most children get these nutrien ts; the problem is they take in too much of one type and not enough of another. For example they consume very large amounts of protein but not enough carbohydrates. This extra protein is then changed into fat and stored resulting in excess weight. Another nutrient that children consume too much of is fats. Believe it or not fats are needed but only in small amounts. The large amounts of candy and sugars that kids eat cause them to gain weight at an alarming rate. Adding to this, fast food makes up the majority of the diet of most of the children in The Bahamas.They get no nutritional value and simply gain weight. If children consume more vitamins from vegetables in their diet, they will be a lot healthier and less obese. The complaint with most children is that vegetables taste horrible, which some do. The way to get around this is to make the children eat their vegetables without them knowing they are eating healthy. They can be hidden in soups, casseroles or even sandwiches as lon g as the dish looks as if it has no vegetables in it. A lot of parents wonder why their obese children act depressed or withdraw themselves from other children their age.The answer is their obesity is affecting their emotions and behavior. Research has proven that children whom are obese tend to be more depressed and antisocial than Rahming 4 children who are at a normal weight level. This just adds to the stress and challenges obese children have to face on a daily basis and it is also one of the reasons why losing weight is so difficult for them. If they feel depressed all the time then they won’t have any energy to exercise. These emotional problems seem to prove the statement of Nutritional Consultant Charlotte Skiles to be true.She said: â€Å"The food that we eat affects the structure of the body and thus it affects the function of the body. These functions don’t have be just physical but psychological as well. Psychological effects of obesity can include depres sion, withdrawal, lack of energy, loss of enthusiasm, anger and anti-social behavior. † People tend to blame obesity on a lot of things; the reason they often fail to mention is genetics. Many people don’t know or understand that some children are just designed to be obese because it was passed along in their jeans.The Center for Disease Control reports that scientists have linked one hundred and twenty seven jeans in the human DNA system to obesity. These jeans cause some children to gain weight without excessive eating or lack of exercise. Also some children are born obese and continue to gain weight as they become adults. Children who are obese because of genetic causes find it most difficult to lose weight. The best way they can do this is try to slow down the amount of weight they gain by eating a well balanced diet and exercising.In the Bahamas, childhood obesity is not the most talked about disease but it is evident that it is on the rise. Children are becoming l ess active, fewer kids are seen playing outside and slowly the youth of the country are becoming bigger and bigger. Because of the lack of parental Rahming 5 encouragement, children eat what they please and do not get the essential vitamins and minerals they need. Instead all they get is sugar and thus fat. Then they don’t exercise which is the major reason why obesity is on the rise in the country.Even those with genetic predispositions can eat healthy and exercise to try and control their weight. However the majority of Bahamian children whom are obese do not have genetic predispositions. All they need to do is eat right and exercise to put a real dent in the obesity level in the country. The youth of a country is its future and an obese nation does not bode well for any country.Works Cited â€Å"Childhood Obesity Caused By Lack of Exercise. † Medical News Today 2004. 16 Mar. 2010 â€Å"Getting Your Kids To Exercise† Nassau Guardian 5 May. 2005 16 Mar. 010 Int erview with Dr. Hubert Minnis. Bahamas Tonight. ZNS Network. 28. Feb. 2010 Kopland, Jeffery. , Koraak, Vivicka. , Liverman, Catharyn. , eds. Preventing Childhood Obesity, Health In The Balance. Washington D. C. , 2005 Obesity and Genomics 2005. Center For Disease Control 23 Mar. 2010 Skiles, Charlotte. Effects Of Poor Diet In Children 2009. 16 Mar. 2010 Thompson, Lindsay. Minister of Health Encourages Fight Against Obesity. 2008 26. Mar. 2010 Thompson, Zandra. Obesity As A Risk Factor For Disease. 2006 26. Mar. 2010

The Beauty Of Mona Lisa - 1477 Words

The painting of the Mona Lisa is an iconic painting from the Renaissance era and fascinates many when staring at her emotionless face; she does not seem happy nor sad. The Mona Lisa is over 515 years old! It is so memorable and unlike any other painting created in the fifteenth century because the women in the painting is so conscious and makes it seem like she is alive in the painting. Mona Lisas eyes are the center of attention in the painting and when looking at a the painting at a different angle the smile seems to change causing an illusion. Also in the 1950’s Nat King Cole wrote a top selling record called the Mona Lisa. Nats song about the Mona Lisa was so popular that it sold over a million copies in just one year and it also†¦show more content†¦By the year 1945, Nat Cole was already the most famous jazz singer and was also a idol for many people. â€Å"Cole s abrupt shift away from jazz is not hard to understand. The post-war American popular music scene wa s dominated by stand-up singers. Most of the big bands of the thirties and forties had folded, and instrumental jazz, which achieved a certain amount of general popularity during the swing era, lost much of its commercial appeal with the rise of bebop†(Teachout). This allowed Cole to quit playing jazz music and continue to play piano to the public; he became a full-time entertainer/singer from 1951 until his death. In the first part of the song The Mona Lisa lines 1-4 mentions that Leonardo da Vinci named her The Mona Lisa and she has a mystic smile on her face. He says that she is lonely, and this is because she is the only one in the painting. Then Nat says: What is she smiling about? The second part of the song lines 5-8 is asking if she is smiling over a lover or over a broken heart, and it has always been a mystery of why The Mona Lisa is smiling. 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The Case Of Gonzalez Vs. Raich - 941 Words

The case of Gonzalez vs. Raich in 2005 caught the interest of many people. Angel Raich is a California resident who has a medical condition that causes her to be in excruciating pain. Angel s physician had tried numerous treatments and medicines to help her with the pain, but nothing has seemed to work. In 1996 voters in the State of California voted that the use of marijuana for medicinal purposes should be legal. In November 1996 the law was put into use. Angel s physician decided to try marijuana for her condition. The use of the medical marijuana had alleviated Angel s pain. That being said Angel and her physician could finally relax since they had seem to find a cure. Angel was living the life that is until Federal Agents of†¦show more content†¦The high ruling of the case decided that she was guilty until further pressed when the Ninth circuit, then ruled that the medicinal use of marijuana did not substantially affect intrastate commerce and that Congress had no rulin g in this case. I agree with the ending decision of the case. It is my opinion that if a physician prescribes a prescription that is helping cure the problem, then it should be the patients right to take these actions to survive. In today s society the legalization of medicinal use of marijuana is becoming more common amongst the states. There are 24 states that recognize and accept patient registry or ID cards for medicinal use. Out of these 24 states, California is the only state to not have a specification on the condition you have to have to get prescribed a patient ID. Epilepsy is the main condition that the other 23 states recognize as a condition worthy of prescribing the use of medicinal cards. Of the 24 states only Colorado and Washington allow citizens to use the drug recreationally. One of the main supporting arguments held for legalizing marijuana was that by taxing the drug it would bring in budgets for things such as money needed for schools, also much needed money in the health care field. It also would give the opportunity to free up police resources. One valid point was that