Marketing As A Business Philosophy - 1378 Words

The concept of marketing to many people can often be simply perceived as trying to sell a product. Although, marketing is much broader than trying to sell products, it’s a philosophy that is complex which has many internal and external factors that all link back to the customer and value, which benefits should exceed the costs for both exchanging parties. This essay will initially explore the focus of marketing as a business philosophy and then explain the rationale behind the idea of successful marketing by providing essential information on the marketing concepts. The essay will then focus on the theory behind customer value and how it is subdivided into four segments whilst highlighting the different types of value that is associated†¦show more content†¦For Zoos Victoria even though it would be the adult who acts as the purchasing agent, marketing their membership to children would also be a focus as this would benefit them as they are a user of the product. From a similar perspective (Drummond Ensor, 2005) elucidates that business philosophy of marketing is that the provider offers goods and services to the customer, and the customer in return offers a purchase, support and loyalty. This relationship between the customer and provider is successful when both of them receive value, meaning the benefits from the exchange outweigh the costs they outlay. As for the zoos membership when the joining of a membership occurs the zoo (who is the provider) benefits from the transaction with the purchase of the membership, and the loyalty of choosing to visit the three zoos of Victoria. In return the customer receives the benefit of obtaining a membership and being able to visit any of the three Victorian zoos at their discretion. Understanding marketing may not be as simple some people may think it is. According to Kotler, Shaw, Fitzroy and Chandler (1983) marketing can be actually controversial because so many people can be involved and affected by marketing in many ways. In relation to the membership certain people may think that the marketing of producing a zoo membership is unnecessary and is just another form of the zoos to generate money. However some other may think that the idea ofShow MoreRelatedMarketing, Customer Value, and the Link1750 Words   |  7 Pagesthe center of business. In order to survive, companies need to acknowledge the fact that business now revolves around customers (Keith, 1960). As a result, marketing becomes one of the most prominent philosophies in business. Therefore, to get a better understanding of today’s business, this essay will be discussing about three important concepts. These concepts are marketing as a business philosophy, the understanding of customer value, followed by the link between marketing and customer valueRead MoreThe Evolution of Modern Marketing Essay1154 Words   |  5 Pagesorder to understand marketing one must first analyze the history of production and sales as it advanced into a marketing based approach to customer satisfaction. By definition according to rdi, â€Å"marketing is a business philosophy, the process responsible for anticipating, identifying and satisfying customer current and future needs†(rdi, 2011). 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Businesse’s are in danger of not fulfilling their optiminal sales if they do not market and promote their productRead MoreMarketing Plan For A Marketing Strategy909 Words   |  4 PagesA marketing plan is crucial to the survival of an organization. Marketing plans need to be well thought out and target a certain market. The market that an organization chooses will demonstrate what direction they want the organization to head in. However, choosing just one market will be problematic to the organization because they will be missing out on other opportunities to grow. The organization needs to operate like the old sane, kill two birds with one stone. Therefore, if an organizationRead MoreMarketing730 Words   |  3 PagesExplain why the market oriented philosophy is so important. The phrase market-oriented is used in marketing conversations as an adjective describing a company with a marketing orientation. Market orientation more describes the companys approach to doing business. Market-oriented defines the company itself. If a company is market-oriented, its board and executive leadership believe that the best way to succeed is to prioritize the marketplace above products. This usually goes over well with customersRead MoreMarketing Management Essay1685 Words   |  7 PagesMarketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. (Kotler et al, 2003:13). Marketing is a key aspect within a business and has several different functions. Some of these functions include, research, analysis, promotion, pricing and distribution. These functions lead into the evolution of the five alternative concepts under which organisations conduct marketing acti vitiesRead MoreEssay about Marketing Myopia779 Words   |  4 Pagesï » ¿Marketing Myopia:   Marketing Myopia suggests that businesses will do better in the end if they concentrate on meeting customers’ needs rather than on selling products. The mistake of paying more attention to products a company offers than to the benefits and experiences produced by these products. The term marketing myopia was first expressed in a famous article of the same name written by  Theodore Levitt  for the  Harvard Business Review  in 1960. In Marketing Myopia, Levitt argued that many

Importance of Life Revealed in Erich Maria Remarques All...

Importance of Life Revealed in Erich Maria Remarques All Quiet on the Western Front Erich Maria Remarques classic war novel, All Quiet on the Western Front, deals with the many ways in which World War I affected peoples lives, both the lives of soldiers on the front lines and the lives of people on the homefront. One of the most profound effects the war had was the way it made the soldiers see human life. Constant killing and death became a part of a soldiers daily life, and soldiers fighting on all sides of the war became accustomed to it. The atrocities and frequent deaths that the soldiers dealt with desensitized them to the reality of the vast quantities of people dying daily. The title character of the novel, Paul†¦show more content†¦We do not fight, we defend ourselves against annihilation. It is not against men that we fling our bombs, what do we know of men in this moment when death is hunting us down (113). Bà ¤umer also sees that the wars effects on people makes them seem physically less than human; he explains A man cannot realize that above su ch shattered bodies there are still human faces in which life goes its daily round (263). Paul accurately sums up the wars most powerful effect in one simple sentence, Our knowledge of life is limited to death (264). The war not only makes the lives of the dead less valuable; it makes those who survive have a different, more seize the day, outlook on their own lives. The deaths of friends and acquaintances in the war makes those who survive place more value on their own lives. After Kemmerichs death, Bà ¤umer feels a new-found vigor for his own life, I breathe the air deeply. The night lives, I live. I feel a hunger, greater than comes from the belly alone (33). Because of the vast amount of death and destruction, Bà ¤umer and his fellow surviving comrades have to take things as lightly as we can, so we make the most of every opportunity (232). Bà ¤umer sees the value of his own life and is cognoscente of how important it is to survive, no matter what it entails. We lie under the network of arching shells and live in a suspense of uncertainty, says Baumer, It is...a matter of chance that I am

The Benefit of Internet Free Essays

Name: Yoth Laysim Lecturer: Korop Class: Essay Writing D 16/Dec/2010 Reaction to Michael Buble â€Å"Home† One of the well-know songs by Michael Buble is â€Å"Home†. He is one of the pop singers who live in the United State of America. He sings this song to show his feeling when he gets away from the family. We will write a custom essay sample on The Benefit of Internet or any similar topic only for you Order Now In this song, the meaning of it is that after he leaves his family to do the business in Paris and Rome, he feels homesick and his hometown, too.Nonetheless, another summer day is come and gone away, he still want go home at the same time. On the other hand, even in the airplane and other place he is lucky but he still back home. However, there are million people who live with him, he still feels alone. Michael Buble sings this song to all the people all over the world to know about how is bad feeling when they go away from their hometown. When someone goes away from their family, they also feel homesick even who they are. On the other hand, this feeling of homesick, it does not care who we are, it is still in our feeling when we go away from our home. When we go to study abroad, we also feel homesick because it does not like our hometown and everything there does not like everything we have in our hometown. Reaction to my own feeling, after I listened to this song I feel the same like Michael Buble’s feeling too. This song shows us the feeling of the actor who goes away from his family.As a result, my own self when I first arrived at Phnom Penh, I felt very homesick that’s why I wanted to come back home. Moreover, I feel so sad for this man who leave from there family because he have to do his jobs at abroad. Finally, this song is very popular ones that want to show us about the feeling of the man who get away from his family although there are many people living with him in there, he still feel miss his family, too. How to cite The Benefit of Internet, Papers